Our partnership with De La Warr Pavilion just gets more and more exciting with every passing month! First it was the Gormley exhibition, now our appointment on the design of their autumn season of marketing materials has got us featured in Design Week. Check out page 5 of the issue dated 25/8/10 to read all about it!

The summer holidays are well and truly upon us, so how better to wile away a summer evening than to muse over contemporary art upon a gallery rooftop? Critical Mass is one of Antony Gormley’s most famous works, comprising sixty cast iron forms made from moulds of the artist’s body. The sculptures have been installed upon the terrace of the De La Warr Pavilion in Bexhill-on-Sea, the first time this rooftop space has been used for an exhibition. The result is truly striking, the coastal backdrop providing a stark contrast against Gormley’s dark and ominous forms.

Of the exhibition, Gormley comments: “This is the return of the lost subject to the site of Modernism. I am excited to see these dark forms in the elements against the sea and in direct light. It will be like a sky burial. How these masses act in space is very important. The challenge is to make the distance intimate, internal.”

Even more exciting, Air was appointed to design the marketing materials for the exhibition. In keeping with the arts centre’s contemporary style and using images from the show itself, we produced a whole range of graphic designs for banners, tube posters, leaflets, bags, badges and stationary. Having worked with De La Warr Pavilion on numerous other projects we were thrilled to be appointed for such a high profile exhibition. Here’s to many more in the future!

Antony Gormley, Critical Mass is open until Tuesday 31^st August. www.dlwp.com.

Air was appointed to design and install a new signage system for the prestigious Royal College of Music. The College consists of three disparate buildings with complex wayfinding requirements, and so the scheme we developed needed to allow all users to better navigate the campus whilst acting as the visual ‘glue’ holding the buildings together.

Our design offers a cohesive and accessible solution that balances contemporary graphic design with an overall aesthetic that matches the classic Victorian architecture. Susan Storrock, Director of Communications: ‘Air Design created an elegant, intelligent solution for us that is perfectly on-brand: clear, classy and user-friendly.  The signage has significantly changed the look and feel of our building, lifting us at a stroke from the 19th to the 21st century.’